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Two hours in the sun for doughnuts!

Hurts Doughnuts

Hurts Doughnuts

Recently our daughter Heather asked me to go buy her a dozen doughnuts for her and her coworkers from Hurts Doughnuts Company, a mobile specialty doughnut business which was going to be in Harrisonville, Missouri, about 20 miles north of where I live.

Their motto means you eat so many of their delicious doughnuts, that it hurts!¬†On a regular day, they will sell between 8,000 to 10,000 donut, with more than 70 doughnut variations¬†such as their S’mores, Snickers, and Cookie Monster doughnuts. The Springfield store is open 24 hours a day.¬†

Hurts Donuts

Hurts Donuts

They deliver the donuts in an “Wham-bulance,” an ambulance and a U-Haul. Based out of Springfield, Missouri, the business is now coming to the Kansas City, MO, area, which Heather is very excited about.



Being the nice mom I am, I said okay, unsuspecting of what I’d endure. Heather told me to get there early as the buzz was building already. I planned to arrive at 11:00 a.m. since they would open at 12 noon, located in the parking lot of a tire company.

I thought that an hour was a long time to wait, but when I arrived, I found out that the people who were first in line had been camping out in the parking lot since 8 a.m. that morning…for doughnuts!

I could not believe it! This is how long the line was when I got there. Even more people were in back of me. CRAZY! (God gave me favor and I was able to get a parking spot right in front immediately! Go, God!)

line in parking lot

line in parking lot

To top it off, it was really hot that day. Only the great LOVE I have for my daughter Heather could make me do such a thing, as I hate heat and hate waiting! I did come prepared, though, with a hat, sunblock, and shades!

me waiting in the hot sun

me waiting in the hot sun

Fortunately, the employees were handing out free bottles of cold water from Country Club Bank and Price Chopper to the customers. I accepted two of them, and was so thankful!

One of them was the owner’s sister, who is in the pic below in the pink T-shirt with their company logo. She was videoing everyone in line with Facebook Live. ¬†She told me about the people at the start of the line, who’d been waiting there since 8 a.m.

She also said the company was bringing a U-Haul with more doughnuts as there were more customers in line than they anticipated: 250 people at her last count. I texted this to Heather, who laughed and said this was insane. I agree! 

A missionary friend of mine, Ron Hedrick of Global Community Outreach, who lives in Guatemala with his wife Rhonda, their son Jeremiah, and who have adopted 10 Guatemalan children, saw my pics on Facebook and said, “This scares me.” It should. Would people wait in line this long in the hot sun to hear a message about Jesus Christ or be baptized? [I encourage you to donate to Ron and Rhonda’s ministry in Guatemala as they do amazing, selfless work for Christ there.]

sister of owner

sister of owner


free bottle of cold water

free bottle of cold water

A few things helped me to wait it out: an occasional cool breeze and a customer who was sitting in her truck nearby with the window open and the radio playing some good music.¬†My motto whenever you go anywhere or do something new is, “Have fun and take lots of pics!”

I ¬†entertained myself by talking to others in line, watching the little kids play happily, and taking pics to post on this blog, Facebook, and my new Instagram page. (I messed up my IG account when I updated my iPhone to the 7, and had to create a brand new Instagram account because the name”Beth Jones” was already taken! I lost all my previous followers, so I’m rebuilding it again. I invite you to follow me there.) ¬†

The kids’ faces were turning red from the heat, but they didn’t seem to mind it and chased each other, laughing. The little girl in the dress with braids was so adorable. I was reminded of how fast my own children (3 daughters) had grown up and of Matthew 19:14, NASB:

But Jesus said, “Let the children alone, and do not hinder them from coming to Me; for the kingdom of heaven belongs to such as these.”

little boys playing

little boys playing

happy kids

happy kids

Turns out it was too hot to wait that long for the young mom with a whiny toddler and a fussy baby in a stroller right in front of me, so she left, deciding to go for an ice cream with them instead. Smart idea!

young mom with kids

young mom with kids

One of the varieties that Hurts Donuts is famous for is their bacon maple doughnut. I love bacon, but who on earth would want bacon on a doughnut? Apparently a lot of people, as it is one of their best sellers!

I bought a Snickers and a cheesecake doughnut for Heather, other types of doughnuts to make a dozen and a half for her and her coworkers to share, and a bacon maple one for her coworkers to sample. She told me later that it wasn’t her cup of tea. Mine, either! I tried the chocolate one with chocolate frosting and it tasted DIVINE!

bacon maple doughnut

bacon maple doughnut

I was very concerned about the girl standing in front of me in line, whose neck was getting badly sunburned. The pic doesn’t do the fire-redness justice.

girl with sunburned neck

girl with sunburned neck

One of the employees passing out water, who told me that he works at the corporate office (in the hat and T-Shirt at the table in the pic below), said they had been up since 1 a.m. to prepare for this event.

He and another gal working at the table under the Country Club Bank tent told me that they “loved” my LOVE hat. They were really friendly people.

Hurts Donuts employees

Hurts Donuts employees

Observing the long line of customers, I estimated that the average customer would buy a dozen doughnuts at $15 a box. (I bought 2 dozen total, plus the bacon maple.) There were 250 people in line, so that is $3,750 made in just a few hours! Whoa!

When I asked the corporate employee how on earth they manage to get this many people to buy their doughnuts, he said it’s all about the marketing: social media and live streaming. (Facebook Live–have you tried it? I haven’t yet, but maybe I need to! Or maybe I should start selling great doughnuts!)

Heather was appreciative that I did this for her. She told me that her coworkers said I am an “awesome mom.” I’m glad that I made my daughter happy and that someone thinks I’m awesome!

Me & my beautiful, precious daughter Heather with her doughnuts!

Me & my beautiful, precious daughter Heather with her doughnuts!

I also bought some for our family. I stopped by to drop them off after I took Heather hers. Below are pics of our granddaughters Annabelle and Violet, who enjoyed their doughnuts as well. 

Annabelle & Violet with their doughnuts

Annabelle & Violet with their doughnuts



Our precious & silly granddaughter Annabelle

Violet with her cute messy bun

Our red-headed granddaughter Violet with her cute messy bun

Heather suggested that I take pics of this unusual, funny event and blog about it, so here goes my take on it. I decided to blog about it from a business perspective:

  • Sell what people want, not what they need, as your product. (They wanted sugar!)
  • It’s all about the marketing and building buzz by word of mouth. (Take advantage of social media & live streaming.)
  • People will wait a long time, even in the heat or cold winter, for a good offer. (Several hours in the hot sun!)
  • Be creative and offer a variety of products. (Examples: Bacon maple, Cookie Monster, chocolate with sprinkles or Fruit Loops, caramel drizzle, Snickers, or cheesecake doughnuts.)
  • Connect and network with other business owners. Don’t be a lone ranger biz owner. (Country Club Bank and Price Chopper helped Hurts Donuts ¬†with the tent and the water.)
  • Be friendly and good to your customers. (Employees live streaming to built anticipation, passing out free bottles of cold water & making sure their customers were okay in the heat.)
  • Have fun at what you’re doing! (The employees joking around with their customers as they waited.)
How To Write Your Book Fast: Making Your Writing Dreams Come True

Cover art: Copyright 2016 Beth Jones

And speaking of a great product, my newest PRINT (physical) book is ready now: How To Write Your Book Fast: Making Your Writing Dreams Come True. You can find out more or buy it by clicking here:

Have you heard of Hurts Donuts before? Ever waited this long for one or something else? What do you think of this? Leave your comments below.

Blog, Faith, prayer, Spiritual Gifts

You are a _______!

I’ve been tweaking things at my website lately, like my EStore. I’ve added info products that I used to carry, and I’m planning to add more this year: ebooks, books, webinars, telecalls, cd’s. It’s time to get productive!

I was Skyping with a friend/business peer yesterday, who surprised me when she said she thought I was mostly a coach. Wha-a-a?! (No offense, coaches!)

We discussed how both of us can more effectively and clearly market ourselves and our biz.

We talked about how we as women entrepreneurs need to be bold and step up and say, “I am a _______.”

Beth Jones, International Speaker

Beth Jones speaking at Carriage House, Butler, MO

For me, that would be, “I am a public (professional) speaker.”

My signature talk is on The Power of Shoes, based on Cinderella’s story.

I so wish that I could claim credit for the title. One night I was having an insomniac, late-night Facebook chat with my jewelry artist friend Jennifer Whiddon, telling her my signature talk will be about Cinderella – and I wanted it to focus on shoes.

I LOVE shoes. Women in general love shoes.

Cinderella’s glass slippers were cool, and I wanted to encourage women to walk in their unique shoes (their purpose, life assignment, gifts).¬†

I spoke on Cinderella when I flew to Canada to speak at Doreen Penner’s women’s retreat in Manitoba (and bought beautiful, new shoes to wear when speaking!).

Since then, Doreen has strongly encouraged me to delve deeper into the story and consider it as my “one talk.”

Jennifer got really excited about the whole idea, and immediately thought of the title The Power of Shoes.

This is why I surround myself with brilliant, creative people. They think for me.

¬†Jennifer and I brainstormed about the talk.¬†The wicked stepmother and stepsisters told Cinderella she couldn’t go to the ball like everyone else. She felt left behind, all alone. Have you ever felt like you were on the outside looking in at others?

You weren’t meant to fit in, but were created by God to STAND OUT ~ set apart by Him for a holy purpose! You were made to do great things!

No one could fit into Cinderella’s glass slippers but her. No one can fit into or walk in your ¬†shoes, either – no one else has your purpose, your spiritual gifts, your personality, your looks, your experiences, your intelligence, your story, what makes you uniquely you.

This “not fitting in and standing out for God’s purpose” could be my unique hook for speaking….with me wearing a funky Cinderella dress and shoes (boots!).¬†

If you are an event planner or know someone who needs a women’s conference or retreat keynote speaker, contact me here. I’m now booking speaking events for 2014 and 2015.

(Shameless plug over now…)

Anyhoo, my friend knew I spoke, but it surprised me that she thought I was primarily a coach and an author! 

Yes, I write books. I’m writing one now ~ Promises in the Dark. ¬†It is the most transparent, vulnerable book I’ve ever written, which is why I’ve had MAJOR resistance to writing it (I was supposed to finish it last year!). I.e., you hear about a lot of my bad stuff I’ve done! But it has a point!

If you haven’t heard about it, the book’s theme is God’s promises versus the world’s promises. The world promises you and me so much, but comes up empty and leaving us unsatisfied (and often hurt and filled with regret). God’s promises are true and forever. They fulfill you.

You can view the book trailer for it by clicking here.

And yes, I also¬†coach clients. I’m working with 2 wonderful clients now!

But coaching is a way for me to use my spiritual gifts to help women discover their gifts, to tap into their creativity and great potential, and to succeed in business. It is also an additional income generating stream for my online biz.

But PRIMARILY, I am a speaker. And I love to travel. Combined together, this is my PASSION.

Speaking on a stage in front of a live audience and traveling are what makes me feel alive and energized. What makes you feel that way? Do you know?

I love looking into women’s faces as I speak to empower them, and encouraging their hearts. I love praying for them afterward, and if God is graceful to me, giving them a prophetic word from God to speak life into them and their troubling circumstances.

Urging them to come higher and step into God’s fullness for them. To display them for His glory.

I love when the anointing of God hits after I take the mic and then afterward, I am all empty, having been used by Him out of His utter mercy toward me…because it’s not about me anyway. God can use a donkey if He wants!

My constant prayer is, “Here, I am, Lord, send me” and “God, please, don’t let me flop…I can’t do this without you!” ūüôā

I love studying His word, reading great books, and sharing with others the gems I’ve discovered. I love sharing the good news of my BFF, Jesus, how applicable and relevant and practical it still is in this post-modern, so independent world, and the powerful stories of what He’s done in mine and others’ lives.¬†

I can’t even breathe without Him. He’s everything to me. And I have to tell, even if I stumble over my words and am not polished perfect. But I’m simply willing to go wherever He wants and open my mouth and glorify Him. And I think He likes that, because He knows I will ALWAYS POINT TO JESUS.¬†

What’s funny about this speaking business is that years ago, I used to be scared to death to speak in front of people!¬†Like most people. It’s the #2 fear among Americans.

So I am a speaker by default…and by divine assignment!¬†God opened the door about 3 years ago for me to share my testimony at a woman’s Bible study. The director of the pro-life pregnancy center where I was a voluntary counselor was asked to speak there.

She was busy, so she recommended and volunteered me instead! When I got in front of that roomful of ladies, my whole body shook, I sweated profusely, and my voice quivered. I thought I was going to faint.

Then I got hooked on it. Now I LOVE IT! God has such a sense of humor ~ and uses the most unlikely of people.

Like me – a woman with a past, like the Samaritan woman at the well Jesus spoke to – and then He used her to turn the city inside out.

Turning my messes into messages of hope. Hope only Jesus can give.

So yea…if you didn’t know, I’m a speaker! If you need one, talk to me and let’s get this event booked! Email me at or contact me here.¬†